Journal of Management and Architecture Research
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Analyzing Sustainability Challenges in a Traditional Chinese Water Town as a Hub for Cultural Tourism

Abstract

The UN World Tourism Organization (UNWTO) founded the Indicators for Sustainable Tourism Workshop in China in 2005. (Bao, 2012). To maintain their competitive advantage, the companies involved were urged to plan ahead of time. In 2012, Bao investigated Yangshuo, a popular Chinese tourist destination for sightseeing and cultural tourism, and discovered several issues, including negative impacts on animals and the environment, an abundance of visitors, and negative attitudes toward foreigners (Bao, 2012).

In recent years, several studies have focused on the hospitality and dining industries (Liu et al., 2014; Song and Zhang, 2014; Targeted News Service, 2016). (Fabinyi and Liu, 2014). There have been few studies on tourist sites, particularly those with a cultural focus. Therefore, there has to be more. A study on the long-term viability of China's cultural tourist hotspots. Given the importance of China's cultural attractions to the country's economy, it is critical to investigate ways to promote cultural tourism in a sustainable manner. Cultural tourism accounts for three-sevenths of all international travel and is growing at a 15% annual rate, according to the World Trade Organization (Solimar International, 2015). Sustainable development issues in China's cultural tourism hotspots were also mentioned as future research topics. If the report is to be believed, this is accurate. According to Bao (2012), more tourism destinations could benefit from the UNWTO Indicators for Sustainable Tourism Workshop study, and more academic research on sustainable development in China is needed.

The rapid growth of China's tourism industry made it critical to assess the long-term viability of China's cultural tourist attractions. Previous research on Chinese tourism difficulties rarely sought out or examined visitors' and tourists' perspectives (Bao, 2012; Fabinyi & Liu, 2014; Liu et al., 2014; Song & Zhang, 2014; Targeted News Service, 2016). Ballantyne, Packer, and Sutherland (2011) argue that organizations can learn about current and future issues by assessing their visitors' experiences and happiness.

The best strategy for investigating issues related to sustainability in cultural tourism is to collect and analyze data on visitors' experiences and levels of satisfaction after their visits. The findings of this type of study would be beneficial to both the tourism industry and municipal authorities. The purpose of This study is to look at sustainability issues from the perspective of vacationers.

Keywords

Cultural Tourism, Level of Satisfaction, Cultural Analysis

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Analyzing Sustainability Challenges in a Traditional Chinese Water Town as a Hub for Cultural Tourism. (2024). Journal of Management and Architecture Research, 6(02), 01-10. http://jomaar.com/index.php/jomaar/article/view/13
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Analyzing Sustainability Challenges in a Traditional Chinese Water Town as a Hub for Cultural Tourism. (2024). Journal of Management and Architecture Research, 6(02), 01-10. http://jomaar.com/index.php/jomaar/article/view/13

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Copyright (c) 2024 YU XIANGXIAN, DR ZURINAWATI BINTI MOHI, DR. ABHIJIT GHOSH (Author)

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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