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| Open Access | A strategical examination of relationships' importance in the application of a guanxi-based strategy for doing business in china
Abstract
Following the initial literature review and five to eight field interviews, one research topic and two major research questions were identified. The researcher claims that the first empirical fieldwork demonstrates a strong link between guanxi development and enterprise competence. Interviewees suggested that without a distinguishing factor, guanxi's potential for promoting business growth is limited. Guanxi, on the other hand, remains an important strategic resource for any organization looking to improve its market-based competency and maintain strong business performance in order to achieve long-term success. The two concepts—guanxi and core competency—are thus being investigated concurrently. Because of their interdependence, research into Guanxi business phenomena must consider market realities. As a result, the objectives of this study have been met, and two additional research questions have been identified.
Keywords
The Enterprise's Competence, Market Reality, Empirical Fieldwork
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Copyright (c) 2024 ZHAO KUN , DR. ABHIJIT GHOSH DR. ABHIJIT GHOSH (Author)
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Copyright
Copyright (c) 2024 ZHAO KUN , DR. ABHIJIT GHOSH DR. ABHIJIT GHOSH (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
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