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| Open Access | A study based on Hong Kong clients examined the suitability of using different aspects of users' emotional and cognitive trust in advertising.
Abstract
Although search engine advertising (SEA) has been around since 1998, the practice is still relatively new. It quickly gained popularity as a helpful tool for online property marketers promoting their properties online, and today the major search engines rely on it to generate billions of dollars in revenue annually. Numerous studies intended for scholarly audiences have examined SEA since it was widely implemented. However, a readily accessible summary of this vast body of knowledge is still lacking. They have made the decision to undertake a thorough review of all published SEA research as a result of this shortcoming. These articles dealt with SEA. Currently, the World majority of people obtain their news and other vital information from the World Wide Web. Using a search engine, people frequently access the World Wide Web when looking for any kind of data, information, or news. The user selects each link individually from a list that a search engine returns that is pertinent to what they are looking for. A search engine may return both sets of results if there are links that are relevant to the search item and others that are not. Today, general-purpose engines and meta-search engines are the two primary categories of search engines in use. This study's main goal is to identify the search engine that yields the most relevant search results and the quantity of those links. are. "Search engine optimization," or "SEO," is the process of making a website or web page more visible in organic search results. This tactic worked incredibly well for tracking the skills of SEO experts and yields reliable information for maintaining SEO and creating SEM objectives.
Keywords
Search Engine Advertising, Sponsored Search, Paid Search, Systematic Literature Review
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Copyright (c) 2023 YUAN XIAOHUI, ABHIJIT GHOSH (Author)
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Copyright (c) 2023 YUAN XIAOHUI, ABHIJIT GHOSH (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
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