Despite the literature aiding the function of weakness in exploring customer behavior, we nonetheless recognize very little about the cognitive factors that immediately or not directly impact weakness. Through a series of three studies, the relationships between cognitive elements and mindset have been explored. This research confirmed that mindset is directly influenced by concern. In addition, our lookup demonstrates the achievable impact of moderators between concern and weakness. Consumption influenced by means of excessive perceived cost for cash and excessive effect expectancy was linked to higher tiers of problem and contributed to greater weakness. Finally, the theoretical and sensible implications of these findings were discussed.
KeywordsObservation, Weakness, Concern, Outcome expectancy, Perceived fee for money, Confirmatory element analysis, Hierarchical moderated regression analysis
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