An exploratory study that focused on Hong Kong shopping centers looked at the connection between impact marketing tactics, promotional elements, and client retention. Journal of Management and Architecture Research, [S. l.], v. 5, n. 11, p. 01–13, 2023. Disponível em: https://jomaar.com/index.php/jomaar/article/view/28.. Acesso em: 23 nov. 2024.