An exploratory study conducted in Hong Kong examined the effectiveness of marketing techniques in shopping centers’ promotion mixes to attract patrons and tourists. Journal of Management and Architecture Research, [S. l.], v. 5, n. 11, p. 01–13, 2023. Disponível em: https://jomaar.com/index.php/jomaar/article/view/23.. Acesso em: 4 dec. 2024.